"'Your most valuable asset isn’t your employees,' I told the executive. 'Your most valuable asset is the thousands of people who want to work for you for free, and you don’t let them.'" 300 pgs.

"On June 7, 2009, the Swedish Pirate Party got 225,915 votes in the European elections, becoming the largest party in the most coveted subthirty demographic. Our campaign budget was fifty thousand euros. Our competitors had spent six million. We had spent less than 1 percent of their budget and still beat them, giving us a costefficiency advantage of over two orders of magnitude. This was entirely due to working swarmwise, and the methods can translate to almost any organized large-scale activity. This book is about that secret sauce.

A swarm organization is a decentralized, collaborative effort of volunteers that looks like a hierarchical, traditional organization from the outside. It is built by a small core of people that construct a scaffolding of go-to people, enabling a large number of volunteers to cooperate on a common goal in quantities of people not possible before the net was available."